Focus on the Super Bowl TV viewer — typically, around 100 million or more show up each year. Could this bowl game, scheduled for February 7, see changes for viewers and for advertisers?
Big Super Bowl advertisers, including Anheuser-Busch, Pringles and Toyota, are back in the game. Other regular Super Bowl marketers are also returning, including TurboTax, M&M’s and WeatherTech.
But some categories might be lacking.
Think movie studios — typically a significant Super Bowl category — will advertise big wide-release films, now that WarnerMedia says its entire slate of 17 movies for 2021 will be release in theaters and on streaming platforms simultaneously?
Does that mean the same big TV marketing push — or way less? There are probably a few bets placed on the latter.
Reports suggest CBS has yet to totally book all its inventory in the game — now with seven weeks to go. In the past, TV networks airing the Super Bowl have sold out inventory by now. A year ago, Fox did just that in late November.
Remember earlier in the year, a bunch of games had to be postponed/rescheduled because of team outbreaks. If such a outbreak happens in the biggest NFL game of the year, could that put pressure on the league to reschedule the game — or just go ahead with the players left standing?